SEO
is an acronym for "search engine optimization" (Search Engine
Optimization) or "search engine optimizer" (Search Engine Optimizer). Hiring
an SEO is a big decision that can improve your site and save time, but
also you risk damaging your performance and reputation. Be sure to research the potential advantages as the damage that a solvent may cause little SEO on your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
review of the content and structure of the site,
technical assistance in the development of web sites: for example, hosting, redirects, error pages, use of JavaScript, etc..,
content development,
Management of online business development campaigns,
keyword research,
SEO training,
experience in specific sectors and geographic regions.
Note that the page of Google search results often includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links"). Advertise on Google does not affect the position your site appears in the search results. Google never accepts money to include or rank sites in our search results, appear in organic search results is free. Free resources like Google Webmaster Tools, the official Webmaster blog and discussion forum, which can provide a lot of information on how to optimize your site for organic search.
Before you start looking for an SEO, it is important to train as a consumer and get familiar with the operation of search engines. To get started:
Google Webmaster Guidelines
Google 101: systems that use Google to crawl, index and display Web content
If you are considering hiring an SEO, the sooner you do, the better. A good time to hire these services is when you go to change the design of your site or when you go to post a new site. This way, you can be sure that the site is designed in accordance with the requirements of the search engine. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO:
Can you show me examples of your work and know your customer experience?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement organic search business?
What kind of results you expect to get and what timeframe? How do you measure the proper operation of the site?
What is your experience in the sector in which my company operates?
What is your experience in the country and city where my business operates?
What is your experience in developing international sites?
What are the most important optimization techniques you use?
How long do you do this business?
How do we communicate? Do I informarías of all changes to my site and detailed information you offer recommendations and the reasons for these?
Although they can provide valuable services to customers, some unethical SEO have hurt Aggressive sector and attempts to manipulate the results of the search engines illicitly. Any practice that does not meet our guidelines may adversely affect your site's presence in Google, or even lead to the removal of the site from our index. Here are some things you should consider:
Be wary of SEO firms and web consultants or agencies that send you unsolicited messages.
Amazingly, we get these kinds of messages:
"Dear google.es:
We have visited your website and noticed that you are not included in the major search engines and directories ... "
Be skepticism for unsolicited email about search engines as you are with the "diet pills that burn fat while you sleep" or requests to help transfer funds from deposed dictators.
No one can guarantee first place in the Google ranking.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or that claim to have a system of "priority transfer" to Google. Google makes no distinction. In fact, the only way to transfer a site to Google directly is through our Add URL page or by submitting a Sitemap. You can do it yourself, for free.
Beware of a company with secretive or will not clearly explain their intentions.
Ask for explanations if something is unclear you. If an SEO creates deceptive or misleading content on your behalf, as a "doorway" pages or domains "disposable", your site might be removed entirely from the Google index. Ultimately, you are responsible for the actions of companies that hire. Therefore, it is best that you make sure you know exactly how they intend to "help". If an SEO has FTP access to your server, the company owes you explain all the changes you are making to your site.
You should never have a link to a SEO.
Beware of SEOs that talk about the effectiveness of the links "free for all", link popularity schemes, or submitting your site to thousands of search engines. It is useless actions that do not affect the position of your site in the results page of the major search engines, at least not in a way that could be considered positive.
Choose wisely.
When you decide on a SEO, we recommend performing some research in the sector. Obviously, Google will give you a way to do it. You can also find some of the reports that have appeared in the press and urging you to exercise caution, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google does not comment on specific companies, we've encountered firms calling themselves SEO and having clearly unacceptable business practices. Be careful.
Make sure you understand where your money goes.
While Google never sells the position of a site in our search results, there are many other search engines combine pay-per-click results or paid inclusion results with their regular web search. Some SEOs will promise a high position in search engines, but put you in the advertising section rather than in the results. Some SEO realtime even change their bid prices to create the illusion that they "control" other search engines and can be placed in the desired spot. This scam does not work with Google because our advertising is clearly labeled and separated from the search results. However, be sure to ask any SEO you're considering which fees will be used for permanent inclusion and which apply toward temporary advertising.
What are the most common misuse is prone Own a website?
A common type of fraudulent practice domains is creating "shadow" that send users to a site by using deceptive redirects. Often, this kind of domains owned SEO who claims to be working on behalf of the client. However, if the relationship sours, the SEO may point the domain to a different site, or the domain of competition. In this case, the client has paid to develop a competing site Proprietary SEO.
Another illicit practice is to place "doorway" pages full of keywords somewhere in the client's website. The SEO promises this will make the page more relevant for more queries. This is completely false since individual pages are rarely relevant for a wide range of keywords. However, even more malicious is that these doorway pages often contain hidden links pointing to other SEO clients. Such pages reduces the link popularity of a site and redirects the SEO and its other clients, which may include sites with unsavory or illegal content.
What other things should I look?
There is some evidence which could suggest that this is a rogue SEO. This is not an exhaustive list. Therefore, if in doubt, we recommend you follow your instinct. Do not hesitate away if the SEO:
owns shadow domains,
puts links to their other clients on doorway pages
offers to sell keywords in the address bar,
not distinguish between the real search results and ads that appear in them,
ensures a particular position, but only for strange keyword phrases and long, you would get anyway
operates with multiple aliases or falsified WHOIS information,
get search engine traffic "false", spyware or scumware,
domains has been removed from Google's index or is not included in Google's index.
If you think you've been the victim of fraudulent practices of SEO, we recommend that it reports.
review of the content and structure of the site,
technical assistance in the development of web sites: for example, hosting, redirects, error pages, use of JavaScript, etc..,
content development,
Management of online business development campaigns,
keyword research,
SEO training,
experience in specific sectors and geographic regions.
Note that the page of Google search results often includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links"). Advertise on Google does not affect the position your site appears in the search results. Google never accepts money to include or rank sites in our search results, appear in organic search results is free. Free resources like Google Webmaster Tools, the official Webmaster blog and discussion forum, which can provide a lot of information on how to optimize your site for organic search.
Before you start looking for an SEO, it is important to train as a consumer and get familiar with the operation of search engines. To get started:
Google Webmaster Guidelines
Google 101: systems that use Google to crawl, index and display Web content
If you are considering hiring an SEO, the sooner you do, the better. A good time to hire these services is when you go to change the design of your site or when you go to post a new site. This way, you can be sure that the site is designed in accordance with the requirements of the search engine. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO:
Can you show me examples of your work and know your customer experience?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement organic search business?
What kind of results you expect to get and what timeframe? How do you measure the proper operation of the site?
What is your experience in the sector in which my company operates?
What is your experience in the country and city where my business operates?
What is your experience in developing international sites?
What are the most important optimization techniques you use?
How long do you do this business?
How do we communicate? Do I informarías of all changes to my site and detailed information you offer recommendations and the reasons for these?
Although they can provide valuable services to customers, some unethical SEO have hurt Aggressive sector and attempts to manipulate the results of the search engines illicitly. Any practice that does not meet our guidelines may adversely affect your site's presence in Google, or even lead to the removal of the site from our index. Here are some things you should consider:
Be wary of SEO firms and web consultants or agencies that send you unsolicited messages.
Amazingly, we get these kinds of messages:
"Dear google.es:
We have visited your website and noticed that you are not included in the major search engines and directories ... "
Be skepticism for unsolicited email about search engines as you are with the "diet pills that burn fat while you sleep" or requests to help transfer funds from deposed dictators.
No one can guarantee first place in the Google ranking.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or that claim to have a system of "priority transfer" to Google. Google makes no distinction. In fact, the only way to transfer a site to Google directly is through our Add URL page or by submitting a Sitemap. You can do it yourself, for free.
Beware of a company with secretive or will not clearly explain their intentions.
Ask for explanations if something is unclear you. If an SEO creates deceptive or misleading content on your behalf, as a "doorway" pages or domains "disposable", your site might be removed entirely from the Google index. Ultimately, you are responsible for the actions of companies that hire. Therefore, it is best that you make sure you know exactly how they intend to "help". If an SEO has FTP access to your server, the company owes you explain all the changes you are making to your site.
You should never have a link to a SEO.
Beware of SEOs that talk about the effectiveness of the links "free for all", link popularity schemes, or submitting your site to thousands of search engines. It is useless actions that do not affect the position of your site in the results page of the major search engines, at least not in a way that could be considered positive.
Choose wisely.
When you decide on a SEO, we recommend performing some research in the sector. Obviously, Google will give you a way to do it. You can also find some of the reports that have appeared in the press and urging you to exercise caution, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google does not comment on specific companies, we've encountered firms calling themselves SEO and having clearly unacceptable business practices. Be careful.
Make sure you understand where your money goes.
While Google never sells the position of a site in our search results, there are many other search engines combine pay-per-click results or paid inclusion results with their regular web search. Some SEOs will promise a high position in search engines, but put you in the advertising section rather than in the results. Some SEO realtime even change their bid prices to create the illusion that they "control" other search engines and can be placed in the desired spot. This scam does not work with Google because our advertising is clearly labeled and separated from the search results. However, be sure to ask any SEO you're considering which fees will be used for permanent inclusion and which apply toward temporary advertising.
What are the most common misuse is prone Own a website?
A common type of fraudulent practice domains is creating "shadow" that send users to a site by using deceptive redirects. Often, this kind of domains owned SEO who claims to be working on behalf of the client. However, if the relationship sours, the SEO may point the domain to a different site, or the domain of competition. In this case, the client has paid to develop a competing site Proprietary SEO.
Another illicit practice is to place "doorway" pages full of keywords somewhere in the client's website. The SEO promises this will make the page more relevant for more queries. This is completely false since individual pages are rarely relevant for a wide range of keywords. However, even more malicious is that these doorway pages often contain hidden links pointing to other SEO clients. Such pages reduces the link popularity of a site and redirects the SEO and its other clients, which may include sites with unsavory or illegal content.
What other things should I look?
There is some evidence which could suggest that this is a rogue SEO. This is not an exhaustive list. Therefore, if in doubt, we recommend you follow your instinct. Do not hesitate away if the SEO:
owns shadow domains,
puts links to their other clients on doorway pages
offers to sell keywords in the address bar,
not distinguish between the real search results and ads that appear in them,
ensures a particular position, but only for strange keyword phrases and long, you would get anyway
operates with multiple aliases or falsified WHOIS information,
get search engine traffic "false", spyware or scumware,
domains has been removed from Google's index or is not included in Google's index.
If you think you've been the victim of fraudulent practices of SEO, we recommend that it reports.
